Reach

Branding | Video & Content Production | Animation​

The Task: Reach is a financial technology startup that needed to set itself apart from competitors whilst instilling trust in customers and investors. As the Creative Lead of the marketing team, I helped establish their identity and positioned them as a thought leader in the cross-border payments industry. My Role — Creative Team Lead

The Solution? Build a brand with traditional roots that takes every opportunity to explore new territory.

2D Product Animations

Reach’s solution is intangible and exists in the backend of its integrations to various partners – it needed animations showcasing user experience agnostic of platform.

See more examples in the compilation video below:​

3D Dioaramas

I designed these animations as header graphics for the website and presentations to bring an element of approachability to dense technological concepts.

See more examples in the compilation video below:​

A high tech and vibrant brand - defying the common perception of finance.

A Holistic Approach to Content:
The Reach Network

In order to address a variety of gaps in content, I pitched the creation of a sub-brand of Reach called The Reach Network. Through this initiative, my team recorded, edited, & produced three podcasts between February 2024 & June 2025 - all from a custom-built studio space.

Purpose-Built
Production Studio​

I designed, prototyped in 3D, and then constructed the podcast production studio used for these shows. My vision was for a tightly brand-controlled production space within Reach's head office to significantly increase the quality and speed of branded content production.

True Fraud

14 Videos

Business Over Borders

17 Videos

World of Tax

3 Videos

Thanks to this initiative, Reach's YouTube Channel
grew from 100 subscribers to 1300+ in less than one year.

The Subject Matter Expert Series was filmed across three cities in the US and Canada, featuring more than 7 domain experts and totalling over 30 videos.

Live-action YouTube preroll ads helped bring an element of humanity and approachability to an industry that often lacks it.

3D animated ads bridged the gap between financial know-how and youthful, entreprenuerial energy.

Portugal, 2024 - Reach held an exclusive sales event for business leaders in Porto. I traveled to the event and record several testimonials alongside an exciting promo to promote future events.